Argo Tractors expands market coverage with new product families

Argo Tractors Spa announces an important milestone in its product development program with the addition of a new range of Compact and Utility tractors. Ranging from 22hp to 91hp the new range will compliment existing product lines offered by Argo Tractors.

The new product offering is the result of an OEM agreement with Korean manufacturer Daedong whereby Argo Tractors locally adapt and completes the units at it’s premises in Italy and North America for onward sale through selected McCormick and Landini distributors.

“We have finalised the OEM agreement with Daedong recognising the quality and capability of our Korean partner to offer product suitable to fill gaps in our current offering” says Mr. Valerio Morra (president of ArgoTractors Spa) “ certainly we are looking forward to explore other opportunities of cooperation with Daedong who have shown great willingness to develop future commercial and industrial synergies”.

“We have been successfully distributing Compact Tractors up to 55 Hp in North America, South Africa over the past 5 years and with smaller quantities in Spain and UK” says Simeone Morra (Argo Tractors Corporate Business Director), “we have been requested by our customers to expand our product offering in this niche market and by our distribution network to expand territorial coverage; we have been working over the past year to make sure we now present a competitive product range with significant benefits over the previous offer and we believe we have reached our goal”.

The new tractors will be available for sale starting Spring 2011 at McCormick and Landini dealers in selected countries namely Italy, France, Spain, UK, Germany, South Africa, Mexico, USA and Canada. The products are completely integrated within the McCormick and Landini families as far as technical and commercial support is concerned.

“The aim for ArgoTractors is to competitively position the new product families so that we attract customers who previously may not have considered McCormick or Landini products during their previous purchase decisions” adds Morra, “now they have more choice within our brands and our current and future dealers will benefit from the new business opportunity as well”.

This move follows on from the recent announcement that Argo Tractors will concentrate all resources on its tractor business and is an important step in the long term business development strategy.